About 2Mail: the people behind the platform
2Mail is the email brand of JAAN bv, a Belgian IT company in Zelzate that has built and run its own platforms since 2000. The platform runs on our own servers in Belgium, the software is written in-house and when you call, you get someone on the line who knows the system.
This page explains why an SMS and hosting company built an email platform, how we run it day to day and what you can expect from us once you are a customer.
Our story
JAAN bv started in 2000 in Zelzate, East Flanders, and grew into a company with four brands: SMSBOX for SMS traffic, WWW4 for web hosting, JAAN for custom software and 2Mail for email. Those brands share one thing: we build and run the infrastructure ourselves, rather than reselling a foreign product.
2Mail grew out of a practical observation. Customers sending their SMS through SMSBOX kept asking us the same question about their email: why does the order confirmation end up in the spam folder while the SMS arrives fine? On the SMS side we had years of experience with delivery, reputation and monitoring. We applied that discipline to email, on our own servers.
The result is a managed SMTP relay for transactional and bulk email, with a dashboard that shows what happened to every single message. Not a resold service, but a platform we wrote ourselves and fine-tune every day.
How we work: four principles
These four commitments shape how we build the platform and how we deal with customers. They are verifiable, and you are welcome to hold us to them.
Everything in-house
The sending software, the dashboard, the API and the bounce processing were written by us and run on our own servers. When something goes wrong we look at our own code and logs, without waiting for a supplier.
The same discipline as with SMS
Reaching the inbox is not luck. Every domain gets an IP warm-up, rate limiting and automatic retries on greylisting or throttling. Bounces are processed immediately, so a bad address cannot hurt your reputation twice.
You see what we see
For every message the dashboard shows whether it was delivered, deferred, bounced or rejected, with the receiving server's response alongside. Anyone who wants to see that before becoming a customer gets a free live demo with anonymised data.
A person on the line
Personal follow-up is included, not an option. At onboarding we go through your domain, your authentication and your volume together. After that you simply call or email, in your own language, with no ticket queue.
Infrastructure: our own servers in Belgium
Sending, storage, statistics and tracking run on our own infrastructure in Belgium, inside the European Union. That is not a marketing choice but the way JAAN bv has worked since 2000, for SMS and hosting as well.
What you can expect from support
At 2Mail, support is not a separate department passing tickets around. You talk to people who build and run the platform, and who already know your domain from onboarding.
Jaan Colman is managing director of JAAN bv and ultimately responsible for the 2Mail platform. If a question goes beyond the first line, it lands with someone who knows the software itself. LinkedIn profile
2Mail's sister brands
2Mail is one of the four brands of JAAN bv. A customer of one brand uses the same login and the same invoicing everywhere. That combination is exactly why many customers bring both their SMS and their email to us.