A European alternative to SMTP2GO
2Mail is a European alternative to SMTP2GO: the same kind of service, an SMTP relay with API, webhooks and logging, but on our own servers in Belgium, with processing inside the EU, support in Dutch, French and English and a fixed price per sending domain. If you are looking for a free tier or want to send worldwide from several regions, SMTP2GO remains the better fit.
SMTP2GO and 2Mail do essentially the same thing: you enter a host, port and login in your web shop, CRM or accounting package, and your mail leaves through a relay with an established reputation. The difference lies in where processing happens and in the follow-up. For a Belgian or Dutch business that has to explain to a customer or DPO where the logs are kept, "on our own servers in Belgium" is a short and verifiable answer.
The second difference is the pricing model. 2Mail charges per volume tier and per sending domain, with no price per email and no setup fee. Sharing volume across several domains is possible on request. During onboarding, 2Mail follows the build-up of your sending volume with you.
Why companies switch from SMTP2GO to 2Mail
Own servers in Belgium
Sending, logs, statistics and open tracking stay on JAAN bv's own infrastructure in Belgium, inside the EU. A data processing agreement is available on request.
SMTP, REST API and signed webhooks
SMTP with STARTTLS on port 587, a REST API with an API key per application and signed webhooks for seven events, from accepted to rejected. Each application gets its own login, which you can revoke separately.
Support in your language
Support in Dutch, French and English, with personal follow-up during onboarding. Sending runs through a pool of outbound IP addresses at a fixed pace per mailbox provider. SLA of 99.99% availability and handover to the receiving server within 10 seconds.
Fixed price per sending domain, campaigns included
Per volume tier, from 1,000 to 250,000 emails a month, and per sending domain. No price per email, no setup fee. Campaign management with a drag & drop template builder, contact groups and open tracking is part of the same account.
SMTP2GO and 2Mail side by side
SMTP2GO is a SMTP relay and email API based in New Zealand. Below are the points on which an email platform really differs in practice. The SMTP2GO column only reflects what the brand publishes itself; always check the current terms on its own website.
| Criterion | SMTP2GO | 2Mail |
|---|---|---|
| Location and data residency | New Zealand; servers in several regions according to their website | Belgium (JAAN bv, Zelzate); own servers in Belgium, processing and storage inside the EU |
| Pricing model | Monthly plan based on email count, with a free tier, according to their website | Per volume tier and per sending domain; no price per email, no setup fee; 12-month term |
| Sending channel (SMTP, API, campaigns) | SMTP and API according to their documentation | SMTP relay (port 587, STARTTLS), REST API with signed webhooks and campaigns, in one account |
| Support and language | Generally English-language, availability according to their website | Phone and email in Dutch, French and English; personal follow-up during onboarding |
| Authentication (SPF, DKIM, DMARC) | SPF and DKIM records you publish yourself following their instructions | DKIM key and DNS records generated and checked from the dashboard; you publish them with your own DNS provider |
| Per-message insight | Activity log and reports in their dashboard according to their documentation | Status per message with the reply from the receiving server; dashboard per domain; CSV export of the reports |
Information about SMTP2GO is general and may change; 2Mail is not affiliated with this brand. Brand names belong to their respective owners.
Switching from SMTP2GO to 2Mail
A migration is not a big bang. These three steps keep your deliverability intact while you move.
SPF, DKIM and DMARC on the new route
Add 2Mail to your SPF record and publish the DKIM key from the dashboard, next to the existing SMTP2GO records. Check in your DMARC reports that both routes pass before you remove the old records.
Replace the SMTP details in your application
In WordPress, WooCommerce, Odoo, PrestaShop, Magento or your Laravel configuration, replace the host, port and login with the 2Mail details for that application. If you use the API, replace the key. Test with a Gmail and an Outlook address.
Move your webhooks and build up volume
Register your endpoint for the signed events and verify the signature. Move the traffic per application or per domain. 2Mail keeps an eye on things during onboarding.
Who is 2Mail the better choice for — and who isn't it for?
2Mail suits you if…
- Belgian and Dutch SMEs that want their web shop, CRM or accounting package to send through a relay in the EU, with support in their own language
- Developers who want a REST API and signed webhooks as well as SMTP, with a separate login and key per application
- Businesses that want transactional email and campaigns in one account, with a fixed price per sending domain
Stay with SMTP2GO if…
- Anyone looking for a free tier or the option to cancel monthly
- Anyone who needs to send from several regions outside the EU, close to an audience in North America, Asia or Oceania
Other comparisons
Looking for an alternative to another platform? Same exercise, always with the facts side by side.