A Belgian alternative to SendGrid
Yes. For developers and businesses in Belgium and the EU that send transactional email over SMTP or API and want to keep their data inside the EU, 2Mail is a Belgian alternative to SendGrid: SMTP relay, REST API with signed webhooks and campaigns on one platform, with personal follow-up by phone. If you need a free or pay-as-you-go entry tier or are deeply tied into the Twilio ecosystem, you are probably better off staying.
SendGrid is a US email API and SMTP relay for password resets, order confirmations and application notifications. The search for an alternative rarely starts with the technology. It starts with a question from the customer, the DPO or the accountant: where are those emails processed, and what does the processing register say about it?
The second trigger is what happens when things go wrong. A reputation problem on a shared IP, a sudden rise in bounces, a domain that lands in spam after a migration: at that moment you want someone on the line who knows your domain and follows the warm-up with you, not a ticket whose handling depends on your plan.
Why companies switch from SendGrid to 2Mail
Your data stays in the EU
SendGrid is a US company; according to its own documentation, data is processed in the United States. 2Mail runs on its own servers in Belgium: sending, storage, logging and open and click tracking stay inside the EU. A data processing agreement is available on request, and there is no transfer outside the EU for you to document.
Priced per sending domain, no price per email
You pick a volume tier (from 1,000 to 250,000 emails per month) per sending domain. No price per email, no setup fee, and shared volume across several domains on request. Your monthly invoice stays predictable, even when your application sends more than usual on a busy day. The current tiers are on the pricing page.
SMTP, API and webhooks the way you expect them
SMTP with STARTTLS on port 587, with a separate login per application. REST API with an API key per application that you can revoke individually, and signed webhooks for delivery, bounce and open events. Automatic retry on greylisting and throttling, randomised IP pool with rate limiting per domain. Works with Laravel, WordPress, WooCommerce, Odoo, PrestaShop, Magento, Microsoft 365 and any SMTP client.
IP warm-up and personal follow-up included
Support in English, Dutch and French on +32 9 328 03 83, from Zelzate. IP warm-up and personal follow-up are part of the service, with an SLA of 99.99% availability, presentation to the receiving server within 10 seconds and 24/7 monitoring. If you also want to send newsletters, the campaign module with its drag and drop template builder is on the same platform.
SendGrid and 2Mail side by side
SendGrid is a email API and SMTP relay for developers based in United States. Below are the points on which an email platform really differs in practice. The SendGrid column only reflects what the brand publishes itself; always check the current terms on its own website.
| Criterion | SendGrid | 2Mail |
|---|---|---|
| Headquarters and data location | United States; processing in the US according to its own documentation | Belgium (JAAN bv, Zelzate); own servers in Belgium, processing and storage inside the EU |
| Pricing model | Subscription based on monthly email volume, according to its website | Per volume tier and per sending domain; no price per email, no setup fee |
| Sending channel (SMTP, API, campaigns) | SMTP relay and API; campaigns as a separate product according to its website | SMTP relay (port 587), REST API with signed webhooks and campaigns, on one platform |
| Support and language | Ticket or chat depending on the plan, mainly in English according to its website | Phone and email in EN, NL and FR; IP warm-up and personal follow-up included |
| Authentication (SPF, DKIM, DMARC) | SPF and DKIM through domain authentication according to its documentation | SPF, DKIM and DMARC in one click from the dashboard |
| Per-message visibility | Activity log and webhooks according to its website | Per-message log: delivery, bounce, rejection, open and click; real-time dashboard per domain |
Information about SendGrid is general and may change; 2Mail is not affiliated with this brand. Brand names belong to their respective owners.
Switching from SendGrid to 2Mail
A migration is not a big bang. These three steps keep your deliverability intact while you move.
Set up your domain and authentication
Add your sending domain in the 2Mail dashboard and publish the SPF, DKIM and DMARC records it gives you. Leave the SendGrid records in place until the last application has switched over; two senders in one SPF record is normal.
Switch your applications, with a login per application
In each application, replace the SMTP settings or API key with those of 2Mail, using a separate login or key per application. Register your webhook URL and verify the signature. If you also send to a list, export it with opt-in proof and import only confirmed, active addresses.
Build up sending gradually
Switch one application or one message type first and watch delivery in the dashboard for a few days. Then build up volume; 2Mail guides the IP warm-up and follows up personally during the first weeks.
Who is 2Mail the better choice for — and who isn't it for?
2Mail suits you if…
- Developers and software companies in Belgium and the EU that send transactional email over SMTP or API and want to document the data location in their processing register
- Web shops, SaaS applications and ERP environments that prefer a predictable price per sending domain over a price per email volume with add-ons
- Anyone who wants someone on the phone who knows their domain and follows the warm-up with them when a reputation or delivery problem comes up
Stay with SendGrid if…
- Anyone who needs a free or pay-as-you-go entry tier: 2Mail works with a subscription per volume tier and a minimum term of 12 months
- Anyone deeply tied into the Twilio ecosystem who actively uses the SendGrid integrations that come with it
Other comparisons
Looking for an alternative to another platform? Same exercise, always with the facts side by side.