A European alternative to Postmark
2Mail is a European alternative to Postmark for teams that want to send transactional email, such as password resets, order confirmations and invoices, from the EU through SMTP or a REST API, with signed webhooks and a fixed price per sending domain. If you want a service that focuses exclusively on transactional email and can be cancelled monthly, Postmark remains the better fit.
Postmark is an American service for transactional email sent from applications. The search for an alternative usually comes from a customer or DPO who wants to know where the message content and the logs are processed, and what processing outside the EU means for the record of processing activities.
Needs also change as a business grows. A SaaS application that started with system email only sends a customer newsletter or a reminder run from the ERP a few years later. 2Mail serves both streams from one account, with a separate login per application.
Why companies switch from Postmark to 2Mail
Processing and storage inside the EU
JAAN bv's own servers in Belgium. Sending, logs, statistics and open tracking stay inside the EU. A data processing agreement is available on request.
Fast handover, backed by an SLA
Handover to the receiving server within 10 seconds, 99.99% availability and 24/7 monitoring. If the receiving server defers a message, it is retried automatically.
REST API, SMTP and signed webhooks
Each application gets its own API key or SMTP login, which you can revoke separately. Seven events, from accepted to rejected, arrive as signed webhooks. The dashboard shows the status per message with the reply from the receiving server.
Transactional email and campaigns in one account
Alongside the relay there is campaign management with a drag & drop template builder, contact groups and open tracking. Fixed price per volume tier and per sending domain, no price per email, no setup fee.
Postmark and 2Mail side by side
Postmark is a transactional email service based in United States (part of ActiveCampaign). Below are the points on which an email platform really differs in practice. The Postmark column only reflects what the brand publishes itself; always check the current terms on its own website.
| Criterion | Postmark | 2Mail |
|---|---|---|
| Location and data residency | United States; data location according to their own documentation | Belgium (JAAN bv, Zelzate); own servers in Belgium, processing and storage inside the EU |
| Pricing model | Monthly plan based on email count according to their website | Per volume tier and per sending domain; no price per email, no setup fee; 12-month term |
| Sending channel (SMTP, API, campaigns) | API and SMTP, with separate streams for transactional and broadcast according to their documentation | SMTP relay (port 587, STARTTLS), REST API with signed webhooks and campaigns, with a separate login per application |
| Support and language | Generally English-language according to their website | Phone and email in Dutch, French and English; personal follow-up during onboarding |
| Authentication (SPF, DKIM, DMARC) | DKIM and Return-Path records you publish yourself following their instructions | DKIM key and DNS records generated and checked from the dashboard; you publish them with your own DNS provider |
| Per-message insight | Message events and bounce detail in their dashboard, retention period according to their documentation | Status per message with the reply from the receiving server; dashboard per domain; CSV export of the reports |
Information about Postmark is general and may change; 2Mail is not affiliated with this brand. Brand names belong to their respective owners.
Switching from Postmark to 2Mail
A migration is not a big bang. These three steps keep your deliverability intact while you move.
SPF, DKIM and DMARC on the new route
Add 2Mail to your SPF record and publish the DKIM key from the dashboard, next to the existing Postmark records. Check in your DMARC reports that both routes pass before you remove the old records.
Replace the API key or SMTP details
Create a separate API key or SMTP login per application and replace the details in your configuration. Through SMTP your code stays unchanged. Through the API it becomes an HTTPS call with the new key. Test with a Gmail and an Outlook address.
Move your webhooks and build up volume
Register your endpoint for the signed events and verify the signature. Move the transactional email first and then the campaigns, spread over batches. 2Mail keeps an eye on things during onboarding.
Who is 2Mail the better choice for — and who isn't it for?
2Mail suits you if…
- SaaS applications and web shops that want to send transactional email from the EU, with a data processing agreement and no transfer outside the EU
- Teams that manage transactional email and campaigns in one account, with a separate login and key per application
- Businesses that want a fixed price per sending domain and support in their own language
Stay with Postmark if…
- Anyone who wants a service that focuses exclusively on transactional email
- Anyone who wants to cancel monthly or pay only for the exact number of emails sent
Other comparisons
Looking for an alternative to another platform? Same exercise, always with the facts side by side.