A Belgian alternative to Flexmail: campaigns, SMTP and API
Yes. If you are looking for a Belgian alternative to Flexmail that goes beyond newsletters, 2Mail combines campaigns, an SMTP relay and a REST API on one platform, on its own servers in Belgium and with phone support. If all you need is a newsletter tool and Flexmail's campaign features suit you, there is no real need to switch.
Flexmail is an email marketing platform based in Belgium. The search for an alternative usually starts when the same organisation sends more than newsletters: the web shop's order confirmations, the invoices from the accounting package, the notifications from the CRM. That mail needs to arrive just as reliably, but it does not belong in a campaign tool.
Pricing plays a part too. A rate based on the number of contacts grows with your list, even if you only write to that list a few times a year. And anyone who has had a customer on the phone who never received an invoice knows how valuable it is to check message by message what happened.
Why companies switch from Flexmail to 2Mail
Campaigns, SMTP and API on one platform
You build your newsletter in the campaign module with its drag and drop template builder and list segmentation. You connect your shop, CRM or accounting package over SMTP on port 587 or through the REST API, with a separate login or API key per application that you can revoke individually. Everything leaves from the same domain, with the same SPF, DKIM and DMARC settings and the same dashboard.
Priced per sending domain, not per contact
2Mail charges per volume tier (from 1,000 to 250,000 emails per month) and per sending domain. No price per contact, no price per email, no setup fee. A large list you mail four times a year is billed on what you actually send. The current tiers are on the pricing page.
Per-message visibility, including system mail
Besides open and click statistics per campaign, 2Mail logs every delivery, bounce and rejection, including mail that leaves from your shop or ERP. Bounces are processed automatically and signed webhooks tell your application straight away what happened to a message. A customer calling about a missing invoice is helped with a single lookup.
Email, SMS and hosting from one Belgian company
2Mail is the email brand of JAAN bv in Zelzate, active since 2000, with sister brands SMSBOX for SMS and WWW4 for web hosting. Support in English, Dutch and French on +32 9 328 03 83, IP warm-up and personal follow-up included, and a data processing agreement on request.
Flexmail and 2Mail side by side
Flexmail is a email marketing platform based in Belgium. Below are the points on which an email platform really differs in practice. The Flexmail column only reflects what the brand publishes itself; always check the current terms on its own website.
| Criterion | Flexmail | 2Mail |
|---|---|---|
| Headquarters and data location | Belgium; data inside the EU according to its own website | Belgium (JAAN bv, Zelzate); own servers in Belgium, processing and storage inside the EU |
| Pricing model | Subscription based on the number of contacts, according to its website | Per volume tier and per sending domain; no price per email, no setup fee |
| Sending channel (SMTP, API, campaigns) | Campaigns and an API for marketing email, according to its website | Campaigns, SMTP relay (port 587) and REST API with signed webhooks, on one platform |
| Support and language | Dutch-language support via email or chat, according to its website | Phone and email in EN, NL and FR; IP warm-up and personal follow-up included |
| Authentication (SPF, DKIM, DMARC) | SPF and DKIM configurable according to its documentation | SPF, DKIM and DMARC in one click from the dashboard |
| Per-message visibility | Reporting per campaign according to its website | Per-message log: delivery, bounce, rejection, open and click; real-time dashboard per domain |
Information about Flexmail is general and may change; 2Mail is not affiliated with this brand. Brand names belong to their respective owners.
Switching from Flexmail to 2Mail
A migration is not a big bang. These three steps keep your deliverability intact while you move.
Set up your domain and authentication
Add your sending domain in the 2Mail dashboard and publish the SPF, DKIM and DMARC records it gives you. Leave the existing Flexmail records in place until your last campaign has gone out there; two senders in one SPF record is normal.
Export and import your list, with opt-in proof
Export your contacts from Flexmail with subscription date and source, and import only the confirmed, active addresses. Unsubscribed and bouncing addresses stay behind. That way you take your proof of consent with you and start with a list that arrives.
Build up sending gradually
A new sending route has no reputation yet at Gmail and Outlook. Start with your most engaged segment and build volume over a few sends; 2Mail guides the IP warm-up and follows up personally during the first weeks.
Who is 2Mail the better choice for — and who isn't it for?
2Mail suits you if…
- Businesses that send order confirmations, invoices or CRM email alongside a newsletter and want to do it from one Belgian platform
- Web shops and developers who want an SMTP login or API key per application, with webhooks and a per-message log
- Anyone with a large list who does not mail weekly and prefers paying per sending volume and domain rather than per contact
Stay with Flexmail if…
- Anyone who only sends newsletters and is happy with Flexmail's campaign features
- Anyone looking for an entry plan without a minimum term: 2Mail works with a subscription per volume tier and a minimum term of 12 months
Other comparisons
Looking for an alternative to another platform? Same exercise, always with the facts side by side.