A Belgian alternative to Flexmail: campaigns, SMTP and API
2Mail is a Belgian alternative to Flexmail for businesses that send system email as well as newsletters. Campaigns, an SMTP relay and a REST API come in one account, on our own servers in Belgium, with support by phone. If you only send newsletters and Flexmail suits you, there is no reason to switch.
Flexmail is a Belgian email marketing platform. In practice, the search for an alternative starts when an organisation also sends order confirmations, invoices or notifications from a CRM. Those messages do not belong in a campaign tool, but they have to arrive just as reliably and be just as easy to trace.
Pricing plays a part too. With a rate per contact you pay for the size of your list, including in months when you send nothing. 2Mail charges per volume tier and per sending domain.
Why companies switch from Flexmail to 2Mail
Campaigns, SMTP and API in one account
You build newsletters in the campaign module with the drag & drop template builder and contact groups. You connect your web shop, CRM or accounting package through SMTP on port 587 or through the REST API. Each application gets its own login or API key, which you can revoke separately. All traffic runs through the same domain and the same dashboard.
Priced per sending domain, not per contact
2Mail charges per volume tier, from 1,000 to 250,000 emails a month, and per sending domain. There is no price per contact, no price per email and no setup fee. A large list you write to a few times a year is billed on the volume you actually send. The tiers are listed on the pricing page.
Status per message, including system email
Alongside the campaign report with opens by mail client, device and country, the dashboard shows per message whether it was delivered, deferred, rejected or bounced, with the reply from the receiving server. That also covers the mail leaving your web shop or ERP. Bounces are processed automatically, and signed webhooks pass every event to your own software.
One Belgian company for email, SMS and hosting
2Mail is the email brand of JAAN bv in Zelzate, in business since 2000. SMSBOX and WWW4 are the sister brands for SMS and web hosting. Support in Dutch, French and English on +32 9 328 03 83. During onboarding, 2Mail follows the build-up of your sending volume with you. A data processing agreement is available on request.
Flexmail and 2Mail side by side
Flexmail is a email marketing platform based in Belgium. Below are the points on which an email platform really differs in practice. The Flexmail column only reflects what the brand publishes itself; always check the current terms on its own website.
| Criterion | Flexmail | 2Mail |
|---|---|---|
| Headquarters and data location | Belgium; data inside the EU according to its own website | Belgium (JAAN bv, Zelzate); own servers in Belgium, processing and storage inside the EU |
| Pricing model | Subscription based on the number of contacts, according to its website | Per volume tier and per sending domain; no price per email, no setup fee; 12-month term |
| Sending channel (SMTP, API, campaigns) | Campaigns and an API for marketing email, according to its website | Campaigns, SMTP relay (port 587, STARTTLS) and REST API with signed webhooks, in one account |
| Support and language | Dutch-language support via email or chat, according to its website | Phone and email in Dutch, French and English; personal follow-up during onboarding |
| Authentication (SPF, DKIM, DMARC) | SPF and DKIM configurable according to its documentation | DKIM key and DNS records generated and checked from the dashboard; you publish them with your own DNS provider |
| Per-message visibility | Reporting per campaign according to its website | Status per message with the reply from the receiving server; dashboard per domain; CSV export of the reports |
Information about Flexmail is general and may change; 2Mail is not affiliated with this brand. Brand names belong to their respective owners.
Switching from Flexmail to 2Mail
A migration is not a big bang. These three steps keep your deliverability intact while you move.
Set up your domain and authentication
Add your sending domain in the 2Mail dashboard. The dashboard generates the DKIM key and shows the SPF, DKIM and DMARC records. Publish them with your DNS provider and then check them from the dashboard. Leave the Flexmail records in place until your last campaign there has gone out. Two senders in one SPF record is normal.
Export and import your contacts
Export your contacts from Flexmail and import the file into 2Mail. The columns are recognised automatically. Take only active, confirmed addresses. Leave unsubscribed and bounced addresses behind. Keep the export, with sign-up date and source, as your own proof of consent.
Build up volume gradually
A new sending route has no reputation yet with Gmail and Microsoft. Send the first campaigns spread over batches and start with the contacts who open your mail most often. 2Mail follows up personally during the first weeks.
Who is 2Mail the better choice for — and who isn't it for?
2Mail suits you if…
- Businesses that send order confirmations, invoices or CRM mail alongside a newsletter and want to do so through one Belgian platform
- Web shops and developers who want a separate SMTP login or API key per application, with webhooks and a status per message
- Organisations with a large list that do not mail weekly and would rather pay per volume sent than per contact
Stay with Flexmail if…
- Anyone who only sends newsletters and is happy with Flexmail's campaign features
- Anyone who does not want a subscription with a 12-month term
Other comparisons
Looking for an alternative to another platform? Same exercise, always with the facts side by side.